Lianrui(Tina) Ma's Blog

Affiliate Marketing

Posted by: malianrui on: November 27, 2009

What is Affiliate Marketing:

As the video illustrated, affiliate markeitng is a customer go to a affiate site and click through advertisiments or brand logos. Then, it leads the customer to a brand webside or some special offers. The moment a customer makes a purchase of goods or service, part of the profit generated from that particular transaction is credited to the affiliate’s account as a commission. The commission is  based on a fixed value for each visit (pay-per-click), registration (pay-per-lead), or for every purchaser (pay-per-sale).

The affiate programs has different types such as commission-based affiliate, flat free referral  and click-through programs. The most common type is commission-based program. For example, Amozon.com and Beyond.com are all commission based affiliate program. The Flat free referral programm will pay a web site a web site a fixed amount for every new visitors who links from the refrring site to the host site and taks certain predefined actions. JobMatch: http://www.jobmatch.com offers affiliate programs from their web site. Click-through programs is one in which affiliates receive a free fro every unique visitor who click thorugh on the host’s banner ad that has been placed on their web site. For instance, Penny Web.com is an example for this type of affiliate programs.

How to Succeed with Your Affiliate Site: 

Maketers should go out of your way to help make the links to stand out on the affiliate’s sites. Providing different sizes of icons that grab visitor’s attention and are designed to target potiential customers’ mind. Additionally, you also need to prepare proper HTML coding and a tagline to your web site. In that way, you will help your affiliates get visitor’s attention. You also can also inspect your affiliates’s web site regulaly to determine whether or not there is anything you can do to help them add value to the links on their pages. Here are some tips for beginer to do affiliate marketing.

Benifits of Affiliate Program:

First of all, by creating you r own affiliate program you may gnerate a significant increase in traffic to your home web site. Secondly, when your affiliates place links on their web sites linking to your website, you will increase your link popularity. Thirdly, it helps you to increase your search engine rankings. After you lauch a affiliate program successfully, you will be suprised with the new traffic to your website. It provides an opportunity to expand your sales force.The article called What are the Benefits of Affiliate Marketing? provide more insights of the advantages of affiliate marketing.

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