Internet Advertising Concept:

The quick growth of internet users and on line shoppers has brought up the concept of online marketing and advertising. A new form of advertising joined the traditional forms of advertising such as TV ads, Radio ads and magazine ads. It is widly used by marketers to do product promotion and brand development recently.The web developer notes websites explains the term of internet advertising and different forms of online advertising. It states that internet advertising is one type of promotion which uses internet to sent marketing messages in order to generate more consumers’ attention. It contains different forms such as contextual ads on search engine results, banner ads, social network advertising, online classified advertising and e-mail marketing.

Online Advertising VS. Traditional Advertising:

The video shows that explains the benefits of internet marketing and online advertising and its impact on ROI.  It also illustrates some differences between online and traditonal advertising.

One of advantage is that on-line advertising has traceability so marketers can test and track the reactions of some certain ads. In other words, it provides information for marketers to know which ads works and which doesn’t. Online advertising assists the advertiser to track the number of impressions an ad gets (the number of viewers), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting. Although some TV advertising works well,  we don’t know which ones work effectively. additionally, tracking the reach of newspaper and television advertisements are difficult for markers.

Secondly, traditional advertisement uses push strategy and put all ads there. Audiences don’t have a choice to pick their own interested ones to watch. Traditional media shows same advertisement to all viewers. However,  online advertising can select target viewers and be posted on company’s website. It can be choose by views’ preferences. Marketers also can analysis viewers’ IP address

Thirdly, the cost of placing  on-line advs is relatively lower than traditional ads.  A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google . bidding cost starts at nicle or a dime per click, you are charged only if  visitor click on the advertisement. Therefore, if  a company have limit budget for advertising, internet advertising would be a good choice.

The article, The Top Online Advertising Benefits for Your Business Revealed , states main advantages of online advertising and suggestion about how it works.