A Brief Definition of Search Engine:

The term “search engine” includes that both crawler-based search engines and human-powered directories which gather listings in different ways. Google is one of typical examples of crawler- based search engines which create their listings automatically. They “crawl” the web, then people search through what they have found.

Search Engine Marketing:

The video gives a clear definition and explanation about search engine marketing.

Search engine marketing (SEM) is one form of online marketing which helps a company to promote their websites. It uses paid placement, contextual advertising, and paid inclusion to increase website visibility in search engine result pages. The New York Times gives a definition of SEM which is the practice of buying paid search listings. The well-known search engines are google and yahoo which are widely used by people around the world. Major search engines and directories provide opportunities for marketers to generate traffic to their websites. Additionally, it helps internet users to search what they need. Paid placement is one form of search engine marketing (SEM) strategy of choice for most on-line sellers.

How to Optimize Website:

Search engine optimization is becoming a central part for online marketing and business. Increasing visibility of a website through search engine helps a company to gather more viewers or buyers to their website. To be competitive you need to take steps to convince search engines that your website is an authority and your content is relevant for particular keywords. Marketers like their companies’ website to get into the search engine top list.

Here are some tips for search engine optimization:

1. Quantity of the key words

2. Quality of website content.

The video clip shows that how to design a site which can be linked on the top list of Google.