Brief Information about Microblogging:

Microblogging, which is a form of blogging, allows users to upload brief text updates and photos or short clips to on line. The upload information or videos can be viewed by anyone or particular group which you chose. Some microblogs provide a channel for sharing personal comments, publishing news about a company’s products and services, or writing daily or special events of one’s life. 

Twitter is a fast growth new social network site and a great example of “microblogging” which allows people to post brief contents. mixes instant short message and blog together. Twitter’s page looks like a blog with very short posts. They can follow others posted updates and find out what’s their friends do currently. It makes friends have better and closer connection then before.  People can update their current status, whenever they want to conect to others more. Here is a short vedio which shows us how twitter works for people.

Marketer’s View:

Maketers think Twitter is a effective tool for company to target more consumers and generate more profits because of its large user bases. The Twitter’ users has  singanificantly growth in recent years.  Those users can receive twitter updated information or instant message, email and SMS. Linda Busto analyses the potential usages of Twitter’s ecommerce marketing for one-to one customer service, reputation management and mocommerce marketing. Ecommerce websites can use Twitter to answer customer service and general inquiries or offer Twitter-subscribers-only deals and freebies publicly or privately through private messaging. The artical “Ecommerce Microblogging:More reasons to use Twitter” provides more information about twitter’s usages and benifits.

One usage of Twitter is companies can use Twitter to incress their sits’ traffic. Marketers need to actively use social media to create references to their companies that will outrank other pages.  Addtionally, marketers also can get feedbacks, comments or questions from consumers on twitter. For example, when people search for your company name, your Twitter page is highly relevant, as it’s an extension of your customer service department. You want people to find your Twitter page to see your current updates and one-to-one conversations.Therefore, they can answer customer service and gneral inquiries. In that case, it will creat or enhance brand image in consumers’ mind.