Effective presence in the web is the key to success for many companies in competitive global market. It should effective for both customers and organizations. It not only provides useful information and products for customers but also create value for them. From a marketer’s point of view, web presence can be used to generate traffic and sustain traffic on companies’ home pages. It also  focuses on an organization’s  business goals such as increasing profits, turning visitors into customers, increasing sales and customers’ support. In order to improve the quality of the network, companies need feedbacks from users on how they perceive web presence. Web presence includes both content and form. Enhancing both elements will assist a company to create an effective web presence. An effective web presence should contain both traffic generating and traffic sustainning techniques. The artile, Guide to A More Effective World Wide Web, answers the question about how to develop an effecive web precence. It also includes a chart which illustreats some main factors (shows below) for designing effective companies’ web pages.

The road to on-line success:

• Taffic-generating techniques: Search engines/ Affiliate programmes/URLs /Exclusivity  
•  Traffic-sustaining techniques: Speed/ Graphics/ Interactivity/Cookies/Consistency and User-friendly

Effective company’s web page should also focus on interactivity which enhances users’ onling experiences and creates value for cusotmers. Designing an effective website which satisfies both consumers’ need and orgainizations’ wants  is not easy.  Here is a website which gives 10 principles about effective web design.  It should  be a good guide for website design.

First of all, web designers have to learn about users’ needs and wants from a company’s website.  Next, the website should be user friendly. If the web is too complicated for users, they  might give up and never come back to the site again. Therefore, using appropriate techniques, creating easy of use web page and focuing on users’ interactivities would help a website to gain consumer interests. The youtube video clip shows some common mistakes of website design and how to deal with the mistakes. One of  common mistakes is  a web page might be over influenced by one side of the party. Additionally, another problem is some websites don’t have clear goals for web pages. The last mistake that Dr Dave Chaffey think some company would make  is some companies’ web pages are not flexible enough. Dr Dave Chaffey also gives solutions to solve the problems.

It’s better to be aware of these mistakes in order to make your company’s web presence works well for both your company and consumers.